At SE`CONJ, every creation is a heartbeat of Iran—woven with nostalgia, shaped by ancestral hands, and scented with the poetry of our land.
From the warmth of tea shared around a sofreh, to the glow of light dancing through coloured glass, our pieces carry  the spirit of bazaars, caravanserais, and homes filled with laughter and craft.

Here, heritage is not a memory—it lives in every thread of Gabbeh, every curve of pottery, every stroke of art.
We invite you to bring a piece of Iran’s soul into your life and let beauty become tradition once again.